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Medical Practice Trends

Mar 26, 2018

Darren Shaw, President and Founder of Whitespark, an Edmonton-based firm specializing in search engine optimization, gives advice on how physicians and medical practices should optimize their online reviews, citations, and directory listings to improve their search engine ranking.

This issue (27:10)

  • What exactly is...


Mar 19, 2018

Mike Meikle, CEO of SecureHIM, discussed the new European Union General Data Protection Regulations (GDPR) and how they can potentially impact healthcare here in the U.S.

This issue (8:56):

  • What is the EU GDPR?
  • Why should medical practices and healthcare entities in the US care about them?
  • For those entities that are...


Mar 12, 2018

Becky Smith, Managing Partner and Marketing Strategist at Emedikon Marketing Systems, describes a novel approach for managing physician and practice reviews and reputation based on the Moneyball system.

This issue (32:00):
- How reviews and reputation work together
- Why simply soliciting patient reviews may work...


Mar 5, 2018

Viv Hudson and Michael Berg of Ancillary Medical Solutions speak with John Armstrong of Evoke Neuroscience regarding in-office neuroscience testing of cognitive disorders in the primary care setting.

This issue (12:36):

  • How using brain mapping biomarkers can be used in the primary care setting
  • How to determine the...